Memorial Day to Labor Day, call for SPECIAL DISCOUNTED RATES

Corporate Events at The FIRM, Not Your Average Company Party!

Why Choose The FIRM

Out of ideas? Flights, social distancing, and venues just not lining up to meet everyone’s needs? Want to escape the escape room? Golf game has been played out? Restaurants too loud to hear one another, let alone bond? Give your teams or clients a company party that will make them feel special, appreciated, and energized. A memorable lifetime event, they will recall with excitement, for years. Come on out in the fresh air and bask under the blue skies!

Corporate Events

Personalized Events

Your team is unique and so are we! We provide an interactive and immersive, customized experience, tailored specifically and individually for every person in your group! We have a range of activities to meet your goals and budget. Speed for junkies. Technical terrain for the analytical. Treasure hunts for team building. Dirt for the playful. Races for the competitors!

Seasoned Professionals

The FIRM instructors are some of the most adaptable drivers in the world. Stunt drivers, professional race car drivers, rally winners, and military drivers are excited to be a part of our instructional team. Their goal is to help you create a memorable and interactive driver’s experience. People across the globe come to train at our facility and with our driving instructors.

Unique Motorsports Park

The FIRM has some of the most diverse surfaces; muck, sand, gravel, paved, lime rock, jumps, and elevations. These surface changes and course layouts make us the ultimate playground! You can Rally, 4x4, Race, and Kart on one of our unique courses with over 20 miles of reconfigurable layouts. Trails. Racetrack. Stages. Jeep courses. We have it!

Benefits of Team Building

  • Team building. We offer the best outdoor team building activities in Florida!
  • We get you out of the conference room and bring people together in a super fun environment.
  • Teams feel valued and appreciated
  • These events disrupt patterns, provide a reset, and ignite passion and energy.

As a corporate event venue, The FIRM offers an interactive, and unique option for your next event! This investment will build value for your company, corporate event, or executive retreat. It will pump up your teams and forge a special bond through this shared experience. Our Florida location, just one hour southeast of Jacksonville and two and a half hours North of Orlando make us an easy day trip commute without the hassle of flights!

Our 420-acre off-road playground and 1.6-mile racetrack will challenge even the most experienced drivers. We also offer teen training, so even if you’ve never driven a car, we know how to help you advance in a fun and safe environment. Everyone will learn techniques to improve their everyday driving experience and have a total adrenaline rush while learning!

Corporate Event Planning

The FIRM corporate event packages are available for a half-day or multiple full days. Give us your goals, schedule and budget and we can help build the best plan for your next corporate event. The number of events is based on the group size, scheduled time and budget.

Corporate Event Packages

  • Stage Rally Ride-A-Longs
  • Shooting (not available for half-day packages)
  • Go-karting

Where to Stay

If you’re making The FIRM part of an executive retreat or simply need a place to stay, see our lodging and airport options here.
corporate experience

Rally Driving Instruction

RallyPro Performance Driving School at the FIRM provides world-class rally driving instruction. In this course, you will get down and dirty with rallycross racing on our unique off-road rally stages. Think stunt driving scenes – a high-speed chase starts on the road, drivers dodge obstacles and may skirt off-road through tree-lined paths only to zip back across pavement. The winner is the most skilled driver who gets away safely! Now you get the highly technical driving skills required for rally. It’s fast. It’s technical. It’s a total rush! You will learn how to react quickly, at high speeds and under immense pressure to test your endurance for that next corporate challenge!

road racing

Performance Road Racing Courses

The RallyPro performance road racing courses at the FIRM offers the thrill of a lifetime. No traffic lights. No stop signs. Go up to 100 miles an hour on our 1.6-mile road course. You will get to explore and push the limits of your driving skills, at one of the most diverse and challenging motorsport parks in North America. This is what it’s like to be totally immersed, so your mind is fresh with that new corporate agenda!

off road driving

Extreme 4 x 4 Off-Road Driving

The RallyPro off-road driving courses at The FIRM are a ton of fun! The FIRM features a diverse playground for every skill level. Our rock garden provides uphill, downhill and side tilt articulation obstacles for a true safari experience. The FIRM also has miles of diverse courses across sand, through wooded trails, and wet marsh areas perfect for winching and recovery drills that are down right dirty! Get dirty. Have fun. Learn to enjoy the bumpy ride of life as a team!

rally car

Stage Rally Ride-A-Longs

A little shy? No worries, get strapped into one of our race prepped STI stage rally cars. Then let our RallyPro instructors take you for one of the most exciting high speed adventures of your life! You will be reaching speeds up to 80 mph while racing through narrow-tree-lined paths. This is not for the faint of heart. Sometimes goals scare us, but we realize on this experience, we just need a good leader to get us there!



Still want more? Going to a shooting range can be a stress-relieving adventure. Beside the total rush, shooting also offers physical discipline, increased mental focus, builds confidence and sharpens hand-eye coordination. Learn to hit your corporate goals with precision!


Student Information

Congratulations! You’re on your way to an amazing day. Here’s what you need to know!

Half Day

  • 8:30 AM Meet & Greet
  • Snacks & Coffee Provided
  • 9:00 AM – 1:00 PM Classroom & In-Car Instruction

Full Day

  • 8:30 AM Meet & Greet
  • Snacks & Coffee Provided
  • 9:00 AM – 12:00 PM Classroom & In-Car Instruction
  • 12:00 PM – 1:00 PM Lunch Provided
  • 1:00 PM – 4:00 PM In-Car Instruction

Teen Safety

  • Weekend 11:00 AM – 3:00 PM
  • Weekday 12:00 PM – 4:00 PM
  • Please eat a good breakfast and arrive at 8:30 AM for sign in.
  • Once you arrive at gate G-2, please use the phone by the gate to call the office, and so our team can buzz you in.
  • Please bring your driver’s license with you.
  • Be sure to wear a long-sleeved shirt, long pants, and closed-toed shoes. Racing suits are available if needed.
  • Personal helmets are allowed if they are an SA-2010 or newer, but use one of ours if you would like to have in-car communications with your instructor.
  • Our customers are welcome to make use of their own GoPro or similar equipment. We have camera mounts available if needed.
  • Snacks and drinks are for everyone. Lunch is complimentary for full day courses and $15.00 for half day courses or guests if you wish to dine with us.
  • If you are attending any of our Off-Road or ATV/UTV courses, plan on bringing a change of shoes and clothes. You will get dirty.
  • While guests are welcome, please understand that they will not be able to ride or drive in any of the activities.
  • Our school vehicles are predominantly manual transmission equipped. If you are not able to use a manual, no problem! We will teach you how to drive a manual transmission car as part of the course.

The Action Package will be sent via digital download with 25-40 photos only for $199 or with photos and video for $350.

We are located at Keystone Heights Airpark, just off FL100 about 4.5 miles north of Keystone Heights, Florida and about 8 miles south of Starke, Florida. Some GPS units have a hard time finding us, so here are some simple directions:

  1. From FL100, look for the white “Keystone Heights Airpark” and our black “FIRM/RallyPro/ISA sign at the intersection of FL100 and Airport Road (Some GPS units refer to Airport Road as 82nd Street)
  2. Turn onto Airport Road and go approximately 1/4 mile. Look for the black “FIRM/RallyPro/ISA sign on the right.
  3. Turn left at the FIRM sign and you will see an airport gate marked “G-2”.
  4. Call the main office at 352-473-2999 and we will open the gate for you.
  5. When the gate opens, pull forward and turn left onto a gravel road. Drive approximately 9/10ths of a mile and you will see our complex entry gate.
  6. Park in front of the white building with the FIRM/RallyPro/ISA signs on it.

All vehicles you use at the RallyPro Performance Driving School at The FIRM must be fully covered for damages or you must post a damage deposit as described in our Vehicle Damage Agreement.

If you have any special needs just let a team member know, we are here for you! Thank you for choosing the RallyPro Performance Driving School at The FIRM.